COMPLETE LIP PRODUCT DEVELOPMENT
FROM A LIP IDEA TO A PRODUCT READY FOR PRODUCTION.
We coordinate packaging, applicators, formula partners, shades, sampling and production for lip oils, glosses, liquid lipsticks and treatments.
Packaging only or coordinated finished-product development
A SUCCESSFUL LIP PRODUCT IS A SYSTEM—NOT A TUBE AND A FORMULA CHOSEN SEPARATELY.
Bottle opening, wiper, applicator, fill viscosity, dosage, decoration, filling and the user experience must be developed together. The right decisions at the beginning save cost, time and compromise later.
PRODUCT EXPERIENCE
We design for real use—application, feel, payoff, wear and reapplication.
COMPONENT COMPATIBILITY
Packaging, wiper, applicator and formula must work as one system.
BRAND DIFFERENTIATION
Materials, finishes and details that support your positioning.
PRODUCTION REALITY
Designs that can be filled, scaled and manufactured consistently.
BUILD THE FORMAT AROUND THE EXPERIENCE.
LIP OIL
Cushioned, glossy, treatment-tied formats; viscosity and dosage considered.
LIP GLOSS
High-shine, pigmented or translucent formats with appropriate applicators and wipers.
LIQUID LIPSTICK
Precision application, controlled dosage and packaging suited to formula performance.
LIP TREATMENT & BALM
Tube, stick, pot and specialty treatment formats.
ONE PROJECT VIEW ACROSS EVERY DECISION.
- 01
PRODUCT POSITIONING
- 02
PACKAGING DIRECTION
- 03
APPLICATOR & WIPER
- 04
FORMULA & TEXTURE
- 05
SHADE DEVELOPMENT
- 06
FILLED SAMPLES
- 07
APPROVAL & PRODUCTION
START WITH THE RIGHT COMPONENT.
The right package protects the formula, delivers the experience and expresses the brand. Help define the best route for your positioning, budget and timeline.
- FORMAT & CAPACITY
- MATERIAL & WEIGHT
- CLOSURE & SEALING
- WIPER ARCHITECTURE
- DECORATION AREA
- MOQ & CUSTOMIZATION LEVEL
THE APPLICATOR CHANGES THE EXPERIENCE.
The right applicator and wiper combination controls pick-up, dosage, precision and feel.
- SHAPE
- FLOCKING
- FLEXIBILITY
- PICK-UP
- DOSAGE
- WIPER MATCH
Final selection must be evaluated with the intended formula and component.
TEXTURE MUST WORK WITH THE PACKAGE.
Formula texture and packaging design must be aligned. We coordinate qualified formula manufacturing partners and translate positioning into a workable sample brief.
- CLEAR & TINTED LIP OIL
- HIGH-SHINE GLOSS
- PIGMENTED LIQUID LIP
- TREATMENT-LED FORMULA
- SOFT MATTE OR VELVET TEXTURE
BUILD A SHADE RANGE WITH A REASON.
Shade development is strategic—aligned with market direction, texture, packaging and brand positioning.
- REFERENCE & MARKET DIRECTION
- INITIAL SHADE BRIEF
- LAB SAMPLE REVIEW
- ADJUSTMENT & APPROVAL
- FINAL SHADE STANDARD
Color appearance may differ by texture, lighting, fill depth and packaging transparency.
MAKE THE PRODUCT RECOGNIZABLY YOURS.
Decoration and material choices communicate quality and build brand recognition.
CUSTOM COLOR MATCHING
SILK SCREEN PRINTING
HOT STAMPING
METALLIZATION
SPRAY COATING
GRADIENT FINISH
MATTE & SOFT TOUCH
CUSTOM CAPS & ACCESSORIES
CARTONS & SETS
Processes and MOQs vary by material and component.
CHOOSE HOW FAR WE SUPPORT THE PROJECT.
LIP PACKAGING ONLY
For brands with an existing formula and filling partner.
- Component sourcing and applicator matching
- Decoration, samples and specification
- Production follow-up and quality coordination
COMPLETE LIP DEVELOPMENT
For founders who need packaging and finished-product coordination.
- Positioning, packaging, applicator and formula partner
- Shade development and filled samples
- Compatibility, filling and production coordination
A CLEAR PATH FROM BRIEF TO PRODUCTION.
PROJECT BRIEF
Product type, positioning, market, quantity, target price, formula status and timing.
DEVELOPMENT DIRECTION
Define product format, packaging route and development priorities.
PACKAGING & APPLICATOR
Shortlist components, decoration and user-experience details.
FORMULA & SHADE SAMPLES
Coordinate textures, shades and initial filled samples.
REVIEW & REFINEMENT
Compare appearance, feel, dosage and packaging interaction.
COMPATIBILITY & APPROVAL
Confirm testing responsibilities, specifications and final approvals.
PRODUCTION COORDINATION
Manage order details, follow-up, filling route, quality coordination and export preparation.
DEVELOP. SAMPLE. REFINE.
- COMPONENT SAMPLES
- DECORATION PROOFS
- FORMULA & SHADE SAMPLES
- FILLED PRODUCT SAMPLES
- COMPATIBILITY COORDINATION
- FINAL SPECIFICATION CONFIRMATION
Exact sample stages depend on scope and manufacturing partner.
A BETTER BRIEF CREATES A BETTER PRODUCT.
- TARGET CUSTOMER & MARKET
- PRODUCT FORMAT
- POSITIONING & REFERENCE PRODUCTS
- DESIRED TEXTURE & FINISH
- INITIAL SHADE DIRECTION
- ESTIMATED ORDER QUANTITY
- TARGET RETAIL PRICE OR COST RANGE
- DESIRED LAUNCH TIMING
- BRAND FILES & ARTWORK STATUS
PRACTICAL PARAMETERS.
MOQ
Commonly starts from 3,000–10,000 units depending on component and customization.
SAMPLES
Component, decoration, formula, shade and filled samples depending on scope.
TIMING
Confirmed once packaging route, formula status and sample requirements are defined.
TESTING
Compatibility and stability responsibilities confirmed with manufacturing partners.
FILES
Artwork, color references and approved specifications required before production.
SHIPPING
Sample and production-shipment coordination available.
THREE WAYS A LIP IDEA CAN BECOME A SYSTEM.
THE DAILY TREATMENT OIL
- Product Intent
- Nourishing, clean-to-tinted care with shine.
- Packaging Direction
- Transparent component, plush applicator, elevated finish.
- Development Scope
- Packaging, formula partner, shades, filled samples, production.
THE HIGH-SHINE COLOR GLOSS
- Product Intent
- High shine, color payoff with comfortable wear.
- Packaging Direction
- Controlled dosage, wiper and shade family.
- Development Scope
- Packaging, formula partner, filled samples, production.
THE MODERN SOFT-MATTE LIP
- Product Intent
- Soft-matte finish, comfortable, precise application.
- Packaging Direction
- Precise applicator, achieves refinement packaging.
- Development Scope
- Packaging, formula partner, shades, filled samples, production.
BEFORE YOU START A LIP PROJECT.
Can you develop packaging only?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
Can you coordinate finished lip packaging and packaging?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
Can I provide my own formula or manufacturer?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
How many shades should I start with?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
Can I request a custom applicator or package?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
What is the typical MOQ?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
What samples are produced before the order?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
How is compatibility testing handled?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
Can you coordinate cartons and gift sets?
Yes—we scope this during the brief and confirm responsibilities, samples and timing based on your formula status, target quantity and launch plan.
TELL US THE LIP PRODUCT YOU WANT TO BUILD.
Share your product type, positioning, shade count, quantity, packaging references and target launch date. We will propose the right development path.